I am in the field for a bit more than 4 years by now. I have started my online marketing carrier by taking a full time office job at Google's office in Poland. I have spent there a bit more than 1 year of my life. During that period I learned a lot about how the Google Ads work in the nutshell, and now I want to share my knowledge with you, so that you can run your campaigns efficiently! After the office job, I took a freelancer part, and that is what I do at the moment. I made over 10K USD income by helping small business owners to promote their business on Google.
I am a certified specialist by Google. I have two certificates: Google Search Ads certificate, and Google Tag Manager certificate.
Agenda: What is a Google Ads, What is the auction, and why it is important to understand how it works, Understand the campaign structure, Different campaign types, Bidding strategies, How to work with keywords, What metrics shall you observe and analyse for your search campaigns, What is a conversion, and why conversion tracking is important for you, What to do first two weeks after the launch, Q/A session. Please note, that max amount of participants is limited to 10 people per session.
No special requirements
Laptops, stable internet connection, and positive attitude :-)